Today, AppealingStudio is taking a look at the ten most illustrious fictional inventors to ever live. These ingenious innovators may not be real, but they have created a number of fascinating inventions that we’d love to get our hands on, including a swagger-inducing potion and flying motorcycle.
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Readership levels across the United States are trending downward year over year and this phenomenon doesn’t show signs of slowing anytime soon. In fact, 23% of Americans did not read a book in the past year, compared to just 8% in 1978. And with lack of time being named as one of the main culprits for declining reading rates, a tool that promises to double the reading speed of the average person might just be the secret to getting more people to turn off the TV and open up their eReader. Read More
Logos are an important aspect to building brand awareness and loyalty. Companies like Louis Vuitton plaster their iconic pattern all over their wallets, handbags, and other leather goods. Meanwhile, counterfeiters try to get in on the action by putting together their own shoddy merchandise, making sure to include the famous LV in order to capitalize on its popularity. Logos define brands and are sometimes even used by individuals to define themselves. Read More
Traditionally held on the last Sunday of February, this year’s Academy Awards show was pushed back a week due to the Winter Olympics and will be held this Sunday, on March 2nd). So now that the hubbub of the Sochi Games has wrapped up, we can sheepishly turn our attention away from amateur, under-funded athletes and back to the engrossing spectacle that is Hollywood’s A-list.
Hmm. Maybe we shouldn’t just yet. Perhaps we should take a moment to recognize the brilliant individuals behind the scientific and technical innovations that captivate moviegoers around the world instead of shining the light on big name celebrities. Of course, Lupita Nyong’o was exceptional in her role as Patsey in 12 Years a Slave and deserves generous praise. The same goes for Matthew McConaughey for his work in Dallas Buyers Club. But for now, let’s recognize a couple of the men who were quietly honored at The Academy Awards’ Scientific and Technical Achievements ceremony, held on February 15. Read More
Following the announcement of Facebook’s intentions to purchase the cross-platform messaging service WhatsApp for $19 billion, some people were left wondering how Facebook came up with that valuation. How could an app that generates no ad revenue and is free to use in the first year be worth more than the GDP of over 80 countries? Read More