Not to be outdone by American Airlines (who forwarded a 14-year-old girl’s sarcastic terrorism threat tweet to the FBI, resulting in her arrest), US Airways found its own unique way to get the Twittersphere talking. But this time, it wasn’t a debate about Twitter etiquette for teens and whether parents should monitor their child’s social media habits more closely. Nope – the US Airways snafu came about when whoever at the US Airways offices was minding its Twitter account inadvertently tweeted out a super NSFW (not safe for work) image featuring a woman and a toy airplane (we’ll leave it at that). It may be the most obscene corporate Twitter fail ever. The tweet was of course deleted, but only after 50 very long minutes, giving Twitter users, bloggers, and talking heads around the world plenty of time to get word of the… umm… screw-up. Since then, the US Airways Twitter account has been pummeled with tweets of clever puns, wordplay, and lowbrow jokes.   Here are 22 of the best Twitter responses to US Airways’ inadvertent NSFW tweet. Read More
  Some innovative new safety developments are being tested out on the roads – one even quite literally. Glow-in-the-dark paint used for road lines to improve nighttime visibility and reduce energy usage is being tested on a stretch of highway in the Netherlands. Meanwhile, British automaker Land Rover is prototyping its “invisible hood” technology, which, through the clever use of front-facing cameras and projectors, virtually removes the SUV’s hood from the driver’s vision. Read More
  Good news for Office Space fans. HBO’s new comedic series, Silicon Valley, which centers around a group of programmers trying to hack it in Silicon Valley, premiered last week, and HBO has put the pilot episode up on YouTube for anyone to check. Take a look now, because no word on how long it will be up for.   The show is the brainchild of Mike Judge, best known as the creator of Beavis and Butt-Head and King of the Hill, and as the writer and director of Office Space. Also on board is executive producer Alec Berg (Seinfeld) and Scott Rudin (The Social Network, The Queen, Zoolander). Judge looked to his brief stint as a programmer in Silicon Valley in the 1980s for inspiration in developing his latest show. Read More
  Looks like even with that 15-character password, comprised of a healthy mix of lowercase and uppercase letters, numbers, and special characters, your Gmail account may still have been vulnerable to hackers.   On April 7, computer security researchers at Codenomicon announced that a major flaw in OpenSSL, a popular cryptography software library, had been discovered, and may have been exploited by hackers to gather the passwords, personal information, private communications, and credit card info of users of sites like Facebook, Google, Pinterest, Instagram, and Yahoo, among others. Known as the Heartbleed bug, this encryption flaw might have been discretely exposing your sensitive information to malicious hackers over the past two years.   Read More
Guerrilla marketing — a marketing strategy whereby unconventional, low-cost tactics are put into action (think graffiti, props, stickers) — was traditionally associated with small businesses and grassroots organizations. Guerrilla marketing campaigns were usually not far-reaching, with campaigns expected to be viewed by only within its locale. Now, however, thanks to the click-to-share world we live in, unorthodox marketing can quickly go viral making gurerilla marketing the new favorite among some multinational corporations.    Sorry small businesses. Your offbeat marketing tactics have been stolen by the likes of McDonald’s, Nike, and Hershey’s. Read More