As mobile, digital, and other forms of cutting edge technologies are becoming increasingly available to the average person, startups have found creative ways to leverage emerging technologies in order to make our day-to-day lives easier. California-based startup Ring, for instance, which recently secured a $28 million investment from Richard Branson, launched a smart doorbell, making it possible to "answer" the door remotely.
In addition to smart doorbells and the like, many startups and app developers are also finding ingenious ways to not just make our lives easier, but to make the world a better place. They've set out to tackle serious issues like world hunger, global pollution, and regenerative medicine. Read More
Don't wait 'til December to kickstart your business's Christmas and holiday card campaign. For clients and partners to receive their season's greetings on time, you need to start planning the logistics in November. The process of designing, printing, filling, addressing, mailing, and delivering adds up, stretching your cards' ETA by weeks so get started early.
Don't know where to begin? Here are five tools and resources that will help you get your business's Christmas and holiday direct mail campaign moving in the right direction. Read More
Tinder has changed the app industry forever. With a few simple swipes, the app that launched in September 2012 and now has over 30 million accounts, makes chatting with matches a breeze. Who knew finding a date could become so efficient?
And with Tinder parent company Match debuting its IPO on the NASDAQ today, raising an estimated half a billion dollars, thanks in large part to the success of Tinder, it’s no surprise that many app builders are swiping right to the Tinder model by incorporating the swipe feature into their own mobile applications.
Here are the top five Tinder-inspired apps of 2015. Read More
With the millennial generation increasing in age, the time has come for B2C companies to begin rethinking their marketing strategies to target this new generation’s wants and needs -- and their growing wallets. The millennial cohort isn't just another generation. According to the Huffington Post, the millennial population is 7% larger than the baby boomer population, and millennialmarketing.com reports that 25% of the United States population is made up of millennials. The key characteristic of millennials’ buying behavior is that they’re informed more than ever. Millennials don’t have to buy a product to experiment with it. They’ve seen the reviews, viewed the product unboxing videos on YouTube, tested out their friends' products, and have already figured out exactly how it will improve their own lives.
So what are B2C marketers to do?
Plenty. Here are five tips to get started.
Silicon Valley is often regarded as a place where ideas can flow freely, innovation is embraced, and all are welcomed as long as they have the chops to make it in the fast-paced tech world. Despite being put on a pedestal in this regard, Silicon Valley has its faults, according to some critics. Many have lobbed accusations of race and gender bias, arguing that a black woman in Silicon Valley is more likely to be passed over for a promotion or raise than her white male counterpart.
While those who accuse Silicon Valley of such discriminatory practices tend to agree that they are somewhat subtle -- e.g. job postings will never say "Women need not apply" -- another ism has been looming over Silicon Valley for years has been anything but subtle. Ageism is much more overt in the tech space and is even encouraged. Read More