Attracting investors to your startup is no easy task. According to serial entrepreneur & Inc 500 CEO David S. Rose, several million startups are formed each year, while only about 1,500 startups get funded by venture capitalists in the US, and 50,000 by angel investors. Even getting a look far from guarantees any funding will come a startup's way: VCs typically review roughly 400 companies for every one in which they invest; that ratio drops to 40 for angels.   If your startup doesn't have a Minimum Viable Product (MVP), you can just about forget catching the attention of any investor. But if your startup has created an MVP that is built around a solid concept and shows promise of growth, then your odds of getting funded just shot up. Read More
  “The Internet is an extremely important new technology,” wrote renowned business strategist and Harvard Business School professor Michael Porter in 2001. “Dot-coms, first and foremost, must pursue their own distinctive strategies… They will have to break away from competing solely on price and instead focus on product selection, product design, service, image, and other areas in which they can differentiate themselves.”   It appears that 14 years later, online businesses have heeded Porter’s advice by offering unique products and services as a way to successfully differentiate themselves from their brick-and-mortar competitors. Who would have thought that some of those unique offerings would include potatoes and glitter? Read More
  Forty-five percent of Americans would rather skip Christmas all together than go through the usual hassles that go along with the holiday season -- jacked-up airfare, crowded shopping centers, and the now-perennial ugly Christmas sweater contests at work. And according to the American Psychological Association, 69 percent of Americans report feeling stressed during the holidays due to a "lack of time," another 69 percent due to "lack of money," and another 51 percent say they experience holiday stress caused by "the pressure to give or get gifts." Read More
  As mobile, digital, and other forms of cutting edge technologies are becoming increasingly available to the average person, startups have found creative ways to leverage emerging technologies in order to make our day-to-day lives easier. California-based startup Ring, for instance, which recently secured a $28 million investment from Richard Branson, launched a smart doorbell, making it possible to "answer" the door remotely.    In addition to smart doorbells and the like, many startups and app developers are also finding ingenious ways to not just make our lives easier, but to make the world a better place. They've set out to tackle serious issues like world hunger, global pollution, and regenerative medicine. Read More
  Don't wait 'til December to kickstart your business's Christmas and holiday card campaign. For clients and partners to receive their season's greetings on time, you need to start planning the logistics in November. The process of designing, printing, filling, addressing, mailing, and delivering adds up, stretching your cards' ETA by weeks so get started early.   Don't know where to begin? Here are five tools and resources that will help you get your business's Christmas and holiday direct mail campaign moving in the right direction. Read More